In many cultures, lighter and brighter skin is a trait that is often looked up to. Skin that seems darker and dull are a result of skin damage due to pollution, stress, alcohol abuse, unbalanced diet and medications. It is also caused by excessive build-up of dead skin cells that results in skin looking darker and dehydrated.
Aesthetic procedures to lighten skin does not aim to bleach skin to be fairer and whiter but to regulate your natural pigmentation so that your skin tone looks lighter and brighter. It also helps to improve hydration giving the skin a vibrant glow.